United Colors of Benetton has hand-picked Joan Smalls to be the face of its bright spring/summer 2015 campaign, describing the model as an ‘icon’ and ‘today’s top supermodel’.
The 26-year-old, who hails from Puerto Rico, looks casual and chic as she poses in the vibrant shoot.
Joan, who has been dubbed a modern day Naomi Campbell, poses on a stool and showcases the Italian label’s seasonal offerings, including a bold blue knit and green mini skirt.
The campaign was shot in New York by American photographer Cass Bird, who has recently worked for The New York Times Magazine, Rolling Stone, GQ and Paper Magazine.
Between February and May, Joan will feature in four different campaigns for the brand to show off the new collection in all its glory.
Joan’s highly successful fashion career began in 2007. Since then, she has walked the runway for the most celebrated designers and fashion houses, featured on the most prestigious covers and appeared in popular music videos, including Beyonce’s Yonce video.