Olympia Valance is starring in a sultry ad campaign for Gossard modelling a classic underwear set that was first released in the Eighties with the slogan that it ‘makes men faint’.
The style, which was also revived in the Nineties when it was modelled by The Voice presenter Emma Willis, has been tweaked for contemporary audiences and is being sold with the new logo that it’s ‘not for the faint-hearted’.
And the high-waisted knickers and full-cup bra style have met the approval of 22-year-old Olympia’s boyfriend Greg Cannell, who says covering up leaves more to the imagination.